Hatsune Miku commercial for Google Chrome just received Direct Lions Bronze Lion under C10: Corporate Image & Information category of Direct Lions at Cannes Lions, the 59th International Festival of Creativity.
Cannes Lions is the acclaimed festival of commercials and advertisement being held right after Cannes Film Festival.
This TV commercial was produced by Hakuhodo. Conguratulations.
Hatsune Miku is a computer vocal software that you can make it sing a song. Because the people can easily compose a song, many people started sharing it onto Nico Nico Video or YouTube.
In addition, people started collaborating online, such as adding animation, dance or CGI to a song.
The ease of creative collaboration made the huge hit in the world.
Since YouTube has been the platform of sharing and collaboration, Google wants more users to use Google Chrome to upload their works and video.